Management For A Small Planet Book Review - 1356 Words

Management for a Small Planet: Book Review Preface This book is based on the environmental issues which help the managers decide on the strategic decisions that are both economically successful and delicate to the natural enviroment. It will help managers to know about the current global and public issues which particularly relate to the economic activities but the businesses. There are scientific, social and economic concepts being introduced, which can be co related to sensitive environmental issues. This can help achieve a long term economic success within the limits of the ecosystem. The Earth is Small Planet Over the years of the Industrial Revolution, business organisations have ignored the effects on the Earth which has been†¦show more content†¦After the Industrial Revolution, the introduction of powerful fossil fuel energy sources and mass production techniques, modern and improved communication and transport techniques; the humans are now being able to survive and thrive which in turn is helping the population to grow. But with the advancement, the Earth’s natural resources are also being depleted. The humans are doing everything possible to squeeze more and more from less and less. However, with the emergence of new technology this can be changed. Becoming Part of Something Larger The most crucial part of doing business in today’s world is to understand how to make a positive contributions to the quality of life while earning a profit. This can be achieved by considering the new values and concepts of thinking while running a business organisation. (Halal, 1968; Handy 1989; Maslow 1962; Schumacher, 1973.1977; Senge 1990; Senge et al. 2008). According to these authors, the organisations should have a clearer goal in considering the contribution to the quality of life in a larger community and innovate more structures, processes and outputs designed to attain the social, ecological and economic needs of the consumers, employees etc. Edward (2005) has named this development as the ‘sustainable organisation management’. The transition from the Industrial Revolution to the Sustainable Revolution is presently more on ideas and thoughts but less on the solutions.

A Historical Background On Science And Mathematics

Time and again, when referring to a historical background of a topic in science or math, we have been exposed to only a handful of key figures and even fewer notable events without any social or cultural context behind it. Such details are often overlooked and taught without the perspective of the era and why it occurred at the time. There maybe several reasons for such dismissal. Within the STEAM subjects, especially science and mathematics, the content strives to be empirical and concrete without influence of culture, race, gender or era in time. It maybe useful to only highlight few historical figures and events to maximize time in knowledge content. However, often times, the analysis of historical context and how or why the events†¦show more content†¦By exploring the interactions of Newton with his colleagues about his ideas and Darwin’s letters to Lyell and his grandfather’s influence in theory of evolution, this essay will attempt to demonstrate that lon e geniuses in science history are illusions to make up for a good story to tell to engage students in class. Even during his time, Isaac Newton was recognized and greatly respected by people within various scholarly fields. Alexander Pope claimed Newton as the light to the dark and mysteriousness laws of nature in his poem. (1 Pg. 161) However, it is rarely glorified that Newton was not a distinguished scholar when he was younger, except in mathematics, and as an adult, he had diverse interests, such as alchemy, and theology. As a scientist, Newton’s ideas were discussed, criticized and appreciated constantly within the scientific societies of the time. Edmund Halley, the discover of comet and Newton’s colleague, communicated about elliptical orbits and angular momentum of planets with Newton (Pg137). This made Newton questions his own theories about planetary motion and thus eventually lead him to publish ‘Philosophiae Nauturalis Principia Mathematica†. In the book, he structured his argument to disprove Descartes’ theory and referred to Galileo’s work to explain universal gravitation. The incorporation of previous

The Great Controversy of Newton and Leibniz Free Essays

The great controversy as to who discovered the Calculus first, either Isaac Newton or Gottfried Leibniz, is indeed a sordid affair, which has sullied the arena of science. Boyer speaks the truth when he says that no invention in science or mathematics can be said to be the accomplishment of one or two persons (1959, p. 187). We will write a custom essay sample on The Great Controversy of Newton and Leibniz or any similar topic only for you Order Now Newton himself admitted â€Å"If I have seen further it is by standing on the shoulders of giants† (qtd. in Rees 2006, p. 340). Such self-effacement is part of the magnanimity that we expect from a true genius. But did Leibniz conduct himself similarly? This, I believe, is the crux of the debate. Scientists not only stand on the shoulders of the giants of the past, but they also collaborate with each other. The very greatness of science stems from the fact that it is practiced in broad daylight. There should be no place for pride and vanity here. And yet the great controversy involves nothing but vanity. In the first instant it involved the vanities of two personalities, and then embroiled the vanities of two nations. If the accolade of the â€Å"inventor of the Calculus† must go to one among the two, I believe it must go to him who has conducted himself with most honor. And in this duel Newton emerges the winner. I first catalogue all that can be said in favor of Leibniz. He was truly a philosopher, in contrast to the scientific genius that Newton was. If we examine his philosophy we will find that it is in complete harmony with what the science of the calculus describes. He postulated a theory of â€Å"monads†, which are infinitesimal units of reality in which the microcosm contains the macrocosm. Calculus is the analysis of infinitesimals, and we are able to see in it a reflection of the Monadology. Therefore it is very likely that he came to an independent discovery. Calculus was on the verge of being discovered in any case, which the works of Huygens, Barrow and Fermat attest to. It is recorded that Leibniz began work on the Calculus in 1674, independently of Newton (?), and was the first to publish in 1684 (Stillwell 2002, p. 159). His unique approach (the dy/dx notation) demonstrates clearly his originality. And because he starts from a philosophical point of view, his analysis is more intuitive and suitable to demonstration. This is why the Leibnizean notation and approach that has become the norm. But the fact remains that Newton was the first to come a thorough formulation of the Calculus. In a note to a paper written in 1666 we find him deriving a tangent to a curve using his â€Å"method of fluxions†. In this note there is as aside that reads â€Å"This is only a special case of a general method whereby I can calculate curves and determine maxima, minima, and centers of gravity† (Boyer 1959, p. 207). This clearly indicates that Newton had come to a complete formulation. But he has no regard for the vanity of publication, being the consummate scientist that he was. In the height of the controversy Newton is reported to have said, â€Å"I have never grasped at fame among foreign nations, but I am very desirous to preserve my character for honesty† (Brewster 2004, p. 72). Calculus to Newton was merely a tool that he required to come to his universal theory of gravitation and motion, and not something that should be flouted separately. He was even reluctant to publish the revolutionary Principia, and did so only after the prodding of Edmund Halley. Leibniz, on the other hand, was eager to publish and propagate his findings. While we admit to his originality to a large extent, the conduct of Leibniz is highly suspicious in the proceedings. He makes no defense of his integrity, as Newton does, but instead seem entirely intent on pushing the evidence alone, as if defending himself in a court of law, and this makes us feel that he is hiding something. Subsequent scholarship does indeed reveal that he manipulated documents before being released. He is also found to have possessed crucial papers of Newton which he fails to admit of, which C J Gerhardt unearthed in 1849, even though he did make such an admission shortly before his death (Cajori 1898, p. 240). We must judge by circumstantial evidence, because it is all that we have at this distance. When we focus on the conduct of the two disputants, Leibniz is certainly the suspect one. There is no doubt that they both collaborated with each other. But plagiarism must be construed when any one among them fails to be completely honest and forthcoming. From this point of view the accusation falls on Leibniz, who has surely acted suspiciously. Even by his own admission he was aided by Newton’s papers, yet he failed to acknowledge his debt in time. This amounts to plagiarism. And since it is Newton that he plagiarized from, it is fair to name Newton as the inventor of the Calculus. Reference List Boyer C B. (1959). The History of the Calculus and Its Conceptual Development. Chelmsford, MA: Courier Dover Publications. Brewster D. (2004). Memoirs of the Life, Writings and Discoveries of Sir Isaac Newton Part 2. Whitefish MT: Kessinger Publishing. Cajori F. (1898). A History of Elementary Mathematics. London: Macmillan. Rees N. (2006). Brewer’s Famous Quotations: 5000 Quotations and the Stories. New York: Sterling Publishing Company. Stillwell J. (2002). Mathematics and Its History. New York: Springer Publishing Company.    How to cite The Great Controversy of Newton and Leibniz, Essay examples

Operations Management Manufacturing Industries

Question: Discuss about the Operations Management for Manufacturing Industries. Answer: Introduction: The modern world, with a high progressive environment, every industry needs to operate efficiently utilizing the scarce resources in order maximize the profit margin. With the advent of many competitors in the market, any firm not meeting the high quality standards will be eliminated from the market. Every firm has to maintain the competitive edge in the market by analyzing and improving the internal sources as well as maintaining a proper production process. As stated by Galindo and Batta (2013) operation Management is one of the essential tools in the hands of the industries which critically analyzes the controlling process of manufacturing and proper renovation of the business operations in production. Operations management is helpful in the efficient use of assets and meeting the demands of the customers. A good Operations management is required optimum utilization of raw materials to the final product. According to Haimes (2015) the primary objective of Operations Management is to find out the requirements to execute the plan and innovate the business process involved in the production of a good or services. The argumentative essay concerned here reveals the problems of Operations Management of Hawkesbury Cabinets Pvt Ltd, a renowned customized built kitchen cabinet manufacturer, with an increase in sales and production the firm has faced a serious problem of partial work completion and also of saturation in the work layout of the company due to increase in order in the market. The Essay gives an in-depth analysis of the problems in operations management along with growing business and provides technical analysis and critical viewpoints about the management principles, theories, and models to justify the current operational problems. As given in the case study, Hawkesbury Cabinet established by Fung and Mei Chen, brothers and sisters with the idea of providing customized kitchen cabinetries to the customers and also providing kitchen interior modifications. The USP of this company is their tailor made cabinets for the customers according to their demands. Being a Small-Medium Enterprise, the manufacturing unit of this endeavor is restricted to its place of origin, and no expansion is possible for this company. Hawkesburys quality product has increased the reputation to its customers and the market demand for its products is growing along with new orders coming in from the builders; the company is starting to produce standardized products. It increases sales and revenue but is also hampering the production process because of the lack of expansion space. The operational management faults leading to incomplete work, underutilization of resources and clogging up the factory space due to the excess burden of unfinishe d work in different departments of production. Fung and Mei Chen with problems in the manufacturing process has initiated a proper operational management process to rectify the problems. The problems of operational principles are: According to Roh, Krause and Swink (2016) the principle of Reality in Hawkesbury Cabinet being a start up for customized cabinet making new rules of standard cabinetry has begun producing these goods to neglecting the fact of work-space required to provide two types of commodities together. The tendency to concentrate on the mode of production rather than the actual problem is the main issue concerned here. According to Hofer, Cantor and Dai (2012) the principle of Organization is one of the central parts of operations, and all the facets must be properly organized into an understandable whole. All the departments are interconnected, and any changes in any one department will lead to changes all over the production system. In the case of Hawkesbury, changes in the production plan by reducing customized products and to introduce standard products is resulting in the underutilization of raw materials. Customized products giving more revenue is also forcing the company to concentrate on the production of these products clogging up the equipment and equipment of standard products resulting to an improper workspace. According to Kastalli and Van Looy (2013) the principle of Fundamentals needs to follow to run a business smoothly. Proper fidelity towards the foundations is an excellent process for efficient production. The more a company adheres to the fundamentals, the chances of survival in the market become higher. The concerned firm here needs to assign its fundamentals correctly to make it a base on which the company will operate. According to Peng and Lai (2012) principles of Accountability are the reason behind the success of an organization. The employees will need to put effort on doing the work, which is not accountable to them. The management requires to assign responsibilities and to evaluate the task given so that corrective measures to undertake to improve the operations master plan. Hawkesbury Cabinet requires proper planning of the resource as well to assess the services, which lead to changes in the clogging of the work. The principle of Variables requires variances to be present in every process of manufacture. Hawkesbury Cabinet has two varieties of production and requires both the units to be properly produced to maintain parity in the industry. Encouragement is Variance will help the industry to enhance its variety appropriately. The principle of Causality means the problems, which require swift and immediate attention to rectify them and maintain the smooth production process. The urgency of production blockage with an increase in sales and demand has resulted in the high cost of production and underutilization of inputs. The principle of success means understanding the right condition for success for every industry. Hawkesbury has high demand in the market, but that is not the success for them because of their lack of expansion space, which makes it a curse in disguise. According to Subramanian and Ramanathan (2012) principle of Change is something every company must follow to adapt according to the changing conditions in the market. The best possible way to change is by embracing the changes and adapting to them rather than forcefully engulfing them. Hawkesbury, being a small medium enterprise is a concentrates on providing quality goods to its customers through high quality machines and equipment thus avoiding the principles of lean production. The best way to analyze such companies is via a two-step process. The process of evaluating the reciprocity of the operations system is important. The second step involves examining the bonding between the importance of OM process and the performance of the industry. This approach restricts the evaluators from making mistakes in the respected condition. The focus of the investigation is to analyze the above to factors of the relationship. The current production system of Hawkesbury Cabinet is growing, and notice should be given to business improvements. The significant and methodological approach is needed towards planning, organizational analysis and assessment of the results. Technical indicators and expertise in management, communication and skill processes are necessary in order critically evaluate an efficient operational management. According to Slack (2015) strategically planning the industries needs and analyzing the policies and business approaches. The business process models use various parameters to interpret the business requirements for operational and technical systems. The operational management of Hawkesbury Cabinet needs to produce both customized and standardized products according to the sales and demand in the market. The production of standardized products has put pressure on the manufacturing units because of being a small medium enterprise having limited machinery is unable to produce both goods together. Customized products, offering higher revenue than standardized products leads to the production of them and stopping builders production. This leads to the blockage of workspace along with misuse of raw materials and incomplete work pressure. The company needs to understand its potential and ideally take work or improve operational management through management principles and models (Hofer, Cantor and Dai 2012). The above essay discuses about the principles and models of operations management. The principles and models are used to evaluate these operations properly. Hawkesbury, a cabinet company with high demand in the market, has lead to overproduction with a limited production facility and thus needs to analyze the problems through effective operational management techniques to enable smooth functioning of the business along with an increase in revenue. Reference Galindo, G. and Batta, R., 2013. Review of recent developments in OR/MS research in disaster operations management.European Journal of Operational Research,230(2), pp.201-211. Haimes, Y.Y., 2015.Risk modeling, assessment, and management. John Wiley Sons. Hofer, C., Cantor, D.E. and Dai, J., 2012. The competitive determinants of a firm's environmental management activities: Evidence from US manufacturing industries.Journal of Operations Management,30(1), pp.69-84. Kastalli, I.V. and Van Looy, B., 2013. Servitization: Disentangling the impact of service business model innovation on manufacturing firm performance.Journal of Operations Management,31(4), pp.169-180. Kim, D.Y., Kumar, V. and Kumar, U., 2012. Relationship between quality management practices and innovation.Journal of operations management,30(4), pp.295-315. Peng, D.X. and Lai, F., 2012. Using partial least squares in operations management research: A practical guideline and summary of past research.Journal of Operations Management,30(6), pp.467-480. Roh, J., Krause, R. and Swink, M., 2016. The appointment of chief supply chain officers to top management teams: A contingency model of firm-level antecedents and consequences.Journal of Operations Management. Slack, N., 2015.Operations strategy. John Wiley Sons, Ltd. Subramanian, N. and Ramanathan, R., 2012. A review of applications of Analytic Hierarchy Process in operations management.International Journal of Production Economics,138(2), pp.215-241. Zhang, D., Linderman, K. and Schroeder, R.G., 2012. The moderating role of contextual factors on quality management practices.Journal of Operations Management,30(1), pp.12-23.

A Name Is Simply A Name free essay sample

â€Å"What’s in a name? That which we call a rose by any other name would smell as sweet.† That quote spoken is a classic line that depicts how we should think. A name is just a name, nothing more. If a rose went by any other name, we would still love it by its smell or beauty. That is a prime example of Romeo and Juliet’s relationship in Shakespeare’s screenplay The Tragedy of Romeo and Juliet. Spoken by Juliet, the quote explains an intense connection between her and Romeo. The name Capulet and Montague tagged onto the end of their names meant nothing to them. Those words had no affect on how each felt about the other. From their first kiss on their first meeting to the dreadful day that both gave their lives for the other, Romeo and Juliet craved each other’s affection. They put everything they had on the line just to be together. We will write a custom essay sample on A Name Is Simply A Name or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page With Romeo asking for Juliet’s hand in marriage and Juliet taking the vile from Friar Lawrence, nothing could and would keep them apart. â€Å"With love’s light wings did I o’er-perch these walls, for stony limits cannot hold love out,† is another exquisite example of the connection between the pair of star-crossed lovers. This time spoken by Romeo, the quote portrays the feeling of needing to be with someone and not letting any obstacle come in your way. Both, Romeo and Juliet, proved to each other that the feeling portrayed in that quote is within the two of them. Juliet, who lied to her parents when she told them she was going to confession. Then Romeo, when he showed up at Juliet’s balcony even though he shouldn’t be in Verona. The feelings that Romeo and Juliet shared couldn’t be described as anything else. It was simply love.

The Many Meanings of Bitte in German

The Many Meanings of Bitte in German Bitte is used a lot in German. The many meanings of bitte include: PleaseYoure welcomeHere you go (when handing something over)May I help you?Pardon? The challenge is determining what the speaker or writer means when using the word:  It all depends on the context, tone, and other words expressed along with bitte.   Saying Pardon Me? You can use  bitte  when you are trying to politely express that you did not understand or hear something the speaker has just said, as in Pardon me? The following brief dialog shows how to express that sentiment in a courteous manner. Ich bin heute einkaufen gegangen. I went shopping today.Wie Bitte?   Pardon me?Ich habe gesagt, dass ich heute einkaufen gegangen bin.   I said, I went shopping today. Expressing Here You Go and Please A  host  might  use bitte when handing something, such as a slice of pie, to a guest, as in:  Here you go. Or,  a customer and a waiter might both use  bitte  in the following exchange: Customer: Ein Stà ¼ck Apfelkuchen bitte. A piece of apple cake please.Waiter, serving the cake:  Bitte sehr.   Here you go.Customer: Danke.   Thank you. Note how in this exchange, the customer uses  bitte  to mean please, while the waiter uses the same German word to mean here you go. Saying Please and Yes Please Bitte  can also mean please in other contexts. For example, you can use this handy word to ask for help, as in this example: Kannst du mir bitte helfen?   Can you help me please? You can also use  bitte  to  mean please as a polite imperative, as in this brief exchange. Darf ich Ihnen den Mantel abnehmen?   May I take your coat?Bitte!   Yes, please! Asking May I Help You? You will often hear a waiter say  bitte, bitte sehr, or bitteschà ¶n?  (please and here you go) in a restaurant when delivering a dish. For instance, waiters will often use the word when they approach your table, as in: Bitte sehr! Here you go!Hier, bitteschà ¶n. Here you go. Note that  bitte  by itself still means youre welcome, but in this context, the word is used as a shortened version or  bitteschà ¶n or bitte  sehr.  This makes sense, because if the  waiter is carrying a hot plate and wants to set it down- but you are busy talking or drinking your coffee- he certainly would want to use as few words as possible to get your attention so youll free up some space and he can relieve himself of the scalding plate. Saying  Youre Welcome If someone thanks you for a present, she might say: Vielen Dank fà ¼r Ihren Geschenk!   Thank you very much for your present! You have several ways to say youre welcome, in addition to using the word bitte. You can express it formally, as in: Bitteschà ¶nBitte sehrGern geschehen   It was my pleasure.Mit Vergnà ¼gen   With pleasure. Or you can express yourself informally by saying: BitteGern geschehen   It was my pleasureGern  (shortened form of Gern geschehen) You are welcome.Nichts zu danken.  Ã‚  Dont mention it.

Rights Essay Example | Topics and Well Written Essays - 2500 words

Rights - Essay Example re the human rights and the government should guarantee that regulations are enacted appropriately so that other individuals also admire human rights. Human rights were first identified globally by Universal Declaration on Human Rights in the year 1948. Subsequently, it was readily accepted by the European Convention on Human Rights (ECHR). In the year 1998, the Human Rights Act was approved, making the human rights and liberty directly enforceable in the UK (Liberty 80, n.d.). ECHR, which was adopted in the year 1950, came into practice three years later. It is a unique replication of values of society and fairness. It provides list of guaranteed rights such as right to life, right to be free from torture, right to freedom and security, right to fair trial, right to respect for private and family life, right to marry, right to effective remedy and right to enjoy other convention rights without discrimination among others [1] (The Law School, 2012). There are several accomplishments of ECHR that can be accounted since it was established, following which, it continues to encourage human rights and democracy across the European region. It has developed jurisprudence in human rights and has made significant influence to the sustained harmony and constancy in Europe. ECHR signifies that the right of individual petition is guaranteed where people are offered with adequate security assurance from the authority and by the influence of state. Over the years, the number of ‘High Contracting Parties’ (HCPs) has also expanded and the access to safety delivered by the provisions of ECHR has become available to almost 800 million European people [1] (The Law School, 2012). Whereas, this expansion of ECHR has been greeted in several nations, the number of legal cases was also observed at considerable rapidity. As the number of new member states in European Union increased, the continuous expansion trend of ECHR brought about many difficulties, particularly when assuring

The causes of NBA 2011 lockout Research Paper Example | Topics and Well Written Essays - 500 words

The causes of NBA 2011 lockout - Research Paper Example The whole world gets affected when the economy of the US is affected. The recent lockout in the NBA has made things much worse for the economy of the US; it has slowed the growth even further. The lockout refers to players unanimously deciding not to play for their respective clubs; during this period no player will move from one basketball club to another which means there will be no transfers and which further implies clubs will not be able to make money when there are no transfers. All this started when players were forced to accept a pay cut by the NBA stating that they have suffered hefty losses, the players decided to protest against it and they certainly want what they deserve. â€Å"Without question, sporting events generate sizable, if often overstated, amounts of game-day spending in cities. According to the  Oklahoma City Chamber of Commerce, for example, every Oklahoma City Thunder game pours $1.3 million into the local economy. As  The Atlantic  recently pointed out, Spurs games generate $95 million for San Antonio, the Portland Trail Blazers made a $2 billion local impact between 1970 and 2004, according to a study, and in 2010 the Greater Memphis Chamber of Commerce estimated that the Grizzlies and their arena, the FedEx Forum, general an annual economic impact of $223 million.† (The NBA Lockout) The economy of the US is severely affected because when there are no games played, no revenue whatsoever is generated. Fans buy tickets and other merchandise on match days and this is how the money is generated but the fans would not have to buy tickets when there are no games played in the NBA. It has been reported that billions of dollars have already been lost because they players have decided not to play any pre-season games and this is certainly very bad for the economy of the US. â€Å"This labor disagreement not only puts the

Health science Essay Example | Topics and Well Written Essays - 250 words

Health science - Essay Example Repolarization: It is a case where neuron membrane potential returns to negative value, back to resting membrane potential. This is due to movement of positively charged K+ ions out of the cell which takes less than a second. Frontal lobe: It is the part of the lobe that controls important skills for humans, such as memory, emotions. Other responsibilities include primary motor function/ ability to consciously move our muscles and two key areas related to speech. Some of the things we say to our friends are misinterpreted where they come up with their own stories. Recently my co-worker requested me to accompany her to a dinner out of the city, which I declined with a good reason. The reason I declined the deal was because I was supposedly attending another concert, and being the organizer, I had to see that all went well throughout the event. Unfortunately we later met with the same colleague while in the company of another lady friend. Contrary to my expectations, the colleague assumed that I had turned down her deal for a better one. I was not in a position to explain what happened in that moment, but fortunately I did later. It is thus true that it is not what is intended, but what is perceived matters. A type 2 diabetes treatment for newly diabetic patients recently has grown in complexity. Some of the older therapies continue to be supplemented by the new ones. Emerging research compares effectiveness and safety while monitoring these patterns critically. Some of the emerging trends include new classes of devices adding and drugs, thus improving lives for type 2 diabetes patients. The condition can also be treated by learning how to exercise and chose the right diet. Doctors are becoming more vigilant in treating diabetes. The current medical expertise is helping type 2 diabetes patients to be diagnosed and treated earlier than they once did. These trends like new medications advanced eating habit and new drug research through available technology will

Customer Analysis of Nike Shoes User

Customer Analysis of Nike Shoes User Nikeshoes industries limited INTRODUCTION BACKGROUND OF THE PROBLEM Since the late 1980s, Business School marketing professor Itamar Simonson has looked for ways to understand how consumers make choices. Much of his work debunks the accepted theory that giving consumers what they want and making a profit are the most basic principles of marketing. Customers may not know what they want, and second-guessing them can be expensive, says the professor who teaches MBA and PhD marketing and consumer decision-making courses. In Simonsons words, â€Å"The benefits and costs of fitting individual customer preference are more complex and less deterministic than has been assumed†. Thats because â€Å"customer preferences are often ill-defined and susceptible to various influences, and in many cases, customers have poor insight into their preferences†. In one of his recent papers, Simonson tackles the issue of one-to-one marketing and mass customization. Supporters of these marketing approaches have suggested that learning what customers want and giving them exactly what they want will create customer loyalty and an insurmountable barrier to competition. In an example taken to the extreme in the 2002 movie Minority Report, Tom Cruises character runs through a shopping mall past talking billboards that recognize him by name and urge him to buy products he had earlier expressed an interest in such as jeans and Ray-Bans, the ultimate in personalized advertising. But Simonson has this to say: The fact that consumer preferences are often fuzzy, unstable, and manipulatable is unlikely to change. So, the effectiveness of methods to give customers exactly what they want has been grossly exaggerated. In studies, he has learned that even when customers have well-defined preferences and receive offers that fit those preferences; it is far from certain that the response to such offers will consistently be more favourable than those directed at larger market segments. Its all psychology. Consumers with well-defined preferences may be sceptical that a marketer could match expectations. Those who dont know what they want may not ever see the fit with what the seller wants them to buy. So, individualized offers depend on customers preferences how the offer was extended and on trust. Effective individual marketing requires not only an understanding of individual preferences and matching offers to those preferences, but also a thorough familiarity with the various factors that impact customers responses. This is a tall order, one that some companies have been able to fill, at least to some extent. For example, Amazon keeps track of customers purchases and suggests other books they might like. Dell builds computers from mass-made parts to customers specifications. But Simonson argues some companies can take the concept too far, like the Custom Foot chain of shoe stores that took detailed measurements and specifications from each customer to design one -of-a-kind shoes. Custom Foot didnt take into account that some customers were put off by the individualized attention, Simonson says, and felt obligated to buy the shoes because the store went to so much trouble. They often didnt come back. So knowing only the customer preferences is not enough. It is required to understand other aspects of customer behaviour. Keeping this in mind, present study will find out and analyze consumer behaviour of Nike shoes. About The Industry Nike, the number one manufacturer of footwear and apparel, has become a household name on the same level as mogul companies McDonalds, Coca-Cola and Budweiser. Nike was founded in 1964 by track coach and runner duo Bill Bowerman and Phillip Knight as Blue Ribbons Sports, later becoming Nike, Inc. in 1978. The name Nike was chosen in reference to the Greek Goddess of victory. Nike, the Greek goddess of victory, helped others succeed in times of war. NIKE, the worlds #1 shoemaker, does more dominating than assisting, to capture a hefty share of the athletic shoe market. It designs and sells shoes for a variety of sports, including baseball, cheerleading, golf, volleyball, hiking, tennis, and football. NIKE also sells Cole Haan dress and casual shoes, as well as athletic apparel and equipment. In addition, NIKE operates NIKETOWN shoe and sportswear stores, NIKE factory outlets, and NIKE Women shops. Nike didnt run TV ads until 1982. Previously, Nike concentrated on sponsorships and celebrity athletes endorsements including both professional athletes and college teams. The first professional athlete endorser was Ilie Natase a Romanian tennis player. The first track and field athlete to endorse the brand was Steve Prefontaine. Nike has signed top athletes in the sports of Football, Basketball, Soccer, Baseball, Cycling, Golf, Tennis, Skateboarding, Boxing, Track and Field and Formula 1 Racing. One of Nikes best PR decisions was signing Michael Jordan as a celebrity endorser in 1984. Nikes steady competition in the 1980s was Reebok. To break any similarities they had to Reebok, Nike began promoting its shoes as fashion accessories. Reebok had cornered the younger, aerobics audience, so Nike started concentrating their ads around the person wearing the product rather than the product itself. In the 80s, Nike grew to hold 50% of the market share in the athletic shoe market. In 1988, Nike employees met with advertising agency Wieden and Kennedy (formed in 1982). In the midst of the meeting, Dan Weiden turned to the Nike employees and said, â€Å"You Nike guys, you just do it.† And so the infamous Just Do It tagline was born. Nike currently enjoys a 47% market share of the domestic footwear industry, with sales of $3.77 billion. NIKE sells its products in more than 180 countries, for over twenty-five years and there are over 500,000 people today directly engaged in the production of their products. They utilize an outsourcing strategy, using only subcontractors throughout the globe. Their majority of their output today is produced in factories in China, Indonesia, and Vietnam, but they also have factories in Italy, the Philippines, Taiwan, and South Korea. These factories are 100% owned by subcontractors, with the majority of their output consisting solely of Nike products. However, Nike does employ teams of four expatriates per each of the big three countries (China, Indonesia, Vietnam), that focus on both quality of product and quality of working conditions, visiting the factories weekly. They also developed their code of conduct in 1992 and have implemented it across the globe, as its goal is to set th e standard for subcontractors to follow if they wish to do business with Nike. However, due to a manufacturing network of this magnitude, they have faced numerous violations involving factory conditions and human rights issues, which have been widely publicized. Nike, Inc. is engaged in the design, development and worldwide marketing of footwear, apparel, equipment and accessory products. Nikes athletic footwear products are designed for specific athletic use, although some of its products are worn for casual or leisure purposes. The Company creates designs for men, women and children. Running, basketball, childrens, cross-training and womens shoes are the Companys top-selling product categories. Nike also markets shoes designed for outdoor activities, tennis, golf, soccer, baseball, football, bicycling, volleyball, wrestling, cheerleading, aquatic activities, hiking and other athletic and recreational uses. Nike sells active sports apparel that covers most of these categories, athletically inspired lifestyle apparel and others. Nikes mission is to bring inspiration and innovation to every athlete in the world, and the company says further that If you have a body, you are an athlete. The firms overall vision includes providing a full range of high-quality, performance-oriented and technologically sophisticated athletic shoes and a variety of accessories targeting individuals of all ages, in all market segments. Nike Air Max+2009 Nikes patented Nike Air Max+2009 Light Architecture selectively alters maximum cushioning, maximum comfort a premium ride. High-end technology combines with streamlined design in the Nike Air Max+ 2009 Running Shoe for a premium ride and fit built for speed. Ideal if youre a runner with an underpronated to neutral gait, the Air Max+ 2009 boasts maximum comfort and cushioning from heel-strike to toe-off. The full-length articulated Max Air unit provides exceptional cushioning and allows for a smoother, more natural range of motion through every foot strike. The Nike Air Max line has had a long and impressive history of constantly innovating and providing stylish ultra-functional sneakers in the process. The latest offering in the line is the Air Max+ 2009 Running Shoe, a sleek new model with some very nice touches like Flywire technology and a full 360 Air Max sole unit. The shoe also features a partially transparent upper that reveals the Flywire and a mesh under layer. The fellas will have grey/black/red and Silver/volt/black colour ways to sink their teeth into, while the ladies versions will come in grey/orange and grey/silver/liquid lime. The Features of Nike Air Max+2009: The State of the art Flywire An ultra-strong and ultra-light Flywire provides both targeted support and a uniquely dynamic fit. The Acclaimed Max Air A full-length articulated Max Air unit provides maximum cushioning to give a smoother ride. A Cushy Ride Full-length Cushion combines plush cushioning with springy resilience for both comfort and protection. Cutting Edge Engineering Ensure better runs with the engineered heel collar that conforms to the shape of foot for a more comfortable fit and feel Durable Exterior Strategically placed lugs and a waffle-like outsole gives an optimal traction, durability and cushioning. How Nike Air Works Durable, Versatile, Revolutionary, Nike Air was the first air technology developed at Nike, and it changed the way of thinking about cushioning: encapsulated air to cushion the foot strike in athletic shoes. It remains the standard in impact protection more than 20 years after its debut. How Nike+ Works Nike+ is designed for athletes who like to run with music and who want to measure and monitor their progress toward their goals. To get instant workout feedback, youll need Nike+ ready shoes and either a Nike+ SportBand or an iPod ® nano and Nike + iPod Sport Kit (which includes a sensor and iPod nano receiver). When placed under the sockliner of the left Nike+ ready shoe, the sensor measures your pace, distance, time elapsed and calories burned. This information is transmitted wirelessly to the receiver for real-time audio feedback while you listen to your favorite workout music. INDUSTRY OVERVIEW Nike is a language of sports, a universally understood lexicon of passion and competition. A lot has happened at Nike in the 30 years since they entered the industry, most of it good, some of it downright embarrassing. But through it all, Nike remain totally focused on creating performance opportunities for everyone who would benefit, and offering empowering messages for everyone who would listen. What started with a handshake between two running geeks in sleepy Eugene, Oregon, are now the worlds most competitive sports and Fitness Company. The World Headquarters is in Beaverton, Oregon. The Pacific Northwest is Nikes hometown, but like so many ambitious souls, Nike has expanded their horizons to every corner of the world. Nike employs around 23,000 people, and every one of them is significant to our mission of bringing inspiration and innovation to every athlete in the world. Along the way Nike joined up with some great partner companies that help extend our reach within and beyond sports. Cole Haan offers casual luxury footwear and accessories out of New York City and Yarmouth, Maine. Bauer Nike Hockey, based in Montreal, Quebec, is the worlds leading manufacturer of hockey equipment and a wholly owned subsidiary of Nike, Inc. Nike partnered with Hurley International, a premium teen lifestyle brand founded by 20-year industry veteran Bob Hurley based in Costa Mesa, California. In 2003, Nike completed the acquisition of Converse, the globally recognized footwear brand with nearly a century of sports heritage and home of the perennially popular Chuck Taylor All-Star and Jack Purcell footwear. In August 2004, Nike created the Exeter Brands Group, a wholly owned subsidiary, dedicated to building athletic footwear and apparel brands for the value retail channel. This portfolio of brands includes the Official Starter Properties LLC and Official Starter LLC which are the sole owners and licensors of the Starter, Team Starter and Asphalt brand names as well as master licensee of the Shaq and Dunkman brands, a line of athletic apparel, footwear and accessory products for the value retail channel. The Nike family is a fairly vast enterprise. Nike operates on six continents Nikes suppliers, shippers, retailers and service providers employ close to 1 million people. The diversity inherent in such size is helping Nike evolve its role as a global company. They see a bigger picture today than when they have started, one that includes building sustainable business with sound labour practices. Nike retains the zeal of youth yet act on our responsibilities as a global corporate citizen. â€Å"If you have a body, you are an athlete. And as long as there are athletes, there will be Nike†. PRODUCT TREND Bovine skin was by far the most preferred leather material, followed by goat/kid/lamb/sheep skin and crocodile skin. Respondents overwhelmingly preferred the colour black and to a lesser extent, dark brown. For handbags/briefcases, popular colours included light brown, white and red. Consumer Segments with the Biggest Spending Power Male professionals, managers and executives are the segment with the biggest spending power for now and in the coming three years. The Competitiveness of Hong Kong Brands/ Suppliers of Leather Consumer Goods. Most retailers consider Hong Kong brands to be either very competitive or quite competitive in both high-end and mid-range segments, but less competitive in the low-end segment. The competitiveness of Hong Kong brands mainly rests on their product style/design and quality, with most respondents picking those as the major reasons behind the attractiveness of Hong Kong brands in the high-end and mid-range segments respectively. PRODUCT PROFILE Apart from delivering a pair of comfortable sports shoes Nike also provides a number of value-added features with its products. The features that are a part of every Nike sports shoe are as follows. High Performance Sports Shoes: Nike has patented the â€Å"Air† system and has made it into a regular feature in most of its models. Many models feature an air pocket in the shoe that reduces the weight of the shoe and reduces pressure on the heels. The overall design and compactness of the shoes have made it a favourite of many professional athletes around the world. Comfort: Nike shoes are renowned all over the world for the comfort they provide. Well padded and cushioned, they provide a tremendous level of comfort to the wearer and reduce the strain to his feet while playing. Lightweight: This attribute is in line with the two described above. A lightweight shoe provides greater mobility and eases the pressure on the feet of the wearer. Durability: People purchasing a pair of shoes at such a high price often feel that they have made an investment. They would obviously want to see their shoes last a long time. To prove this point we draw the example of the authors of this marketing plan. All of us own a pair of Nikes and have been wearing them for well over two years a symbol of the durability of Nike shoes. Style: Nikes designs are considered to be the most stylish in the industry and beat all others as far as looks are concerned. Attractively packaged, it is a delight to bring a pair home. Add to this the â€Å"Swoosh† the most recognizable symbol in sports and you have a product that would give the user a definite sense of pride. Nike shoes also come with a guarantee card that enables the owner to return it in case of manufacturing defects. However, owing to the fact that the company implements strict quality control measures, coming across a defective pair in a store are a rarity. The most recent additions to their line are the Nike 6.0 and Nike SB shoes, designed for skateboarding. Nike has recently introduced cricket shoes, called Air Zoom Yorker, designed to be 30% lighter than their competitors. Nike positions its products in such a way as to try to appeal to a youthful.materialistic crowd. It is positioned as a premium performance brand. RESEARCH METHODOLOGY Research comprise defining and redefining problems, formulating hypothesis or suggested solutions, collecting, organizing and evaluating data, making deductions and reaching conclusions and at last carefully testing the conclusions to determine whether they fit the formulating Hypothesis. In short, the search for Knowledge through Objective and Systematic method of finding solutions to a problem is Research. RESEARCH OBJECTIVES  · To study the tastes, preferences and buying behaviour of consumer in case of foot wear of Nike.  · To analyze buying behaviour of consumers.  · To recommend strategies to Nike to increase sales.  · SWOT analysis of the product sold.  · Comparative study with the competitors. RESEARCH DESIGN TYPE OF RESEARCH: Descriptive research Descriptive research includes Surveys and fact-finding enquiries of different kinds. The main characteristic of this method is that the researcher has no control over the variables; he can only report what has happened or what is happening. DATA SOURCES There are two types of data. Source of primary data for the present study is collected through questionnaire and answered by consumers of Nike shoes. The secondary data is collected from journals, books and through Internet search. PRIMARY DATA: The data that is collected first hand by someone specifically for the purpose of facilitating the study is known as primary data. So in this research the data is collected from respondents through questionnaire. SECONDARY DATA: For the company information I had used secondary data like brochures, web site of the company etc. The Method used by me is Survey Method as the research done is Descriptive Research. RESEARCH INSTRUMENTS Selected instrument for Data Collection for Survey is Questionnaire. QUESTIONNAIRE DESIGN FORMULATION Under this method, list of questions pertaining to the survey are prepared for marketing staff of consumers of Nike shoes. Questionnaire has structured type questions as well as unstructured type questions. Structured objective type questions are prepared for the respondents with fixed response categories. Some of the questions are of multiple-choice type. The questions have more than one alternative. Questionnaire: A questionnaire consists of a set of questions presented to respondent for their answers. It can be Closed Ended or Open Ended Open Ended: Allows respondents to answer in their own words are difficult to Interpret and Tabulate. Close Ended: Pre-specify all the possible answers are easy to Interpret and Tabulate. TYPES OF QUESTION INCLUDED: DICHOTOMOUS QUESTIONS: Which has only two answers â€Å"Yes† or â€Å"No†? MULTIPLE CHOICE QUESTIONS: Were respondent is offered more than two choices. IMPORTANCE SCALES: A scale that rates the importance of some attribute. RATING SCALE: A scale that rates some attribute from â€Å"highly satisfied † to â€Å"highly unsatisfied† and â€Å"very inefficient† to â€Å"very efficient†. SAMPLING UNIT: Who is to be surveyed? The marketing researcher must define the target population that will be sampled. The sample Unit taken by me is to the General public of different age group, different gender and different profession. EXTENT: Where the survey should be carried out? I have covered entire residential area of Dubai city for the survey. TIME FRAME:- When the survey should be conducted? I conducted my survey for 8weeks from 10th may to 10th July SAMPLING FRAME: The source from which the sample is drawn SAMPLING TECHNIQUE: How the respondent is chosen? In the Project sampling is done on basis of Probability sampling. Among the probability sampling design the sampling design chosen is stratified random sampling. Because in this survey I had stratified the sample in different age group, different gender and different profession. SAMPLE SIZE Consumers of shoes, 50 no: STEPS FOLLOWED IN COMPLETING THE STUDY: (i) Libraries (ii) Internet sites containing information on Nike shoes marketing are browsed. (iii) Journal containing info (iv) Sample survey was conducted (v) Data was thoroughly checked for error. DATA PROCESSING METHODOLOGY  · Once the primary data have been collected, they are edited inspected, corrected and modified.  · Tabulation bring similar data together and totalling them in meaningful categories. Questionnaires are edited both in the field and later in home. Field editing took place just often the interview. Generally editing is required for open type of questions. Brief notes or symbols are frequently used during the interview to initially record the interviewers response since it was not desirable to interrupt the flow with lengthy note taking. The responses are thoroughly checked at home for incorrect, inconsequential or contradictions categories are developed only often the replies has been reviewed. This review provided a feel for the pattern of answers and thus determine what categories best represent the answers. The collected data are placed in an order. Percentages of respondents answered similarly are calculated and placed in a table. Then this is interpreted. Interpretation changes the new information immerging from the analysis into information that is pertinent or relevant to the study. CONCLUSION WAS DRAWN BASED ON THE SURVEY FINDINGS: Finally recommendation was made to improve the sales strategy of Nike shoes to increase the sales volume. SAMPLE DESIGN THE BASIS OF SAMPLING: Consumers of Nike shoes are chosen randomly, so that unbiased, representative sample may be obtained. LIMITATIONS OF RESEARCH The geographical area was very much limited to residential area so the results are not particularly reflection of the current behaviour. BIASES AND NON-COOPERATION OF THE RESPONDENTS: The collected data are placed into an order. Percentages of respondents answered similarly are calculated and placed in a table. Then this is interpreted. This involved drawing conclusion from the gathered data. Interpretation changes the new information immerging from the analysis into information that is pertinent or relevant to the study. Due to limited time period and constrained working hours for most of the respondents, the answers at times were vague enough to be ignored. Most of the people take their Nike Shoes in the period preceding March so the response to initial contacts were not all encouraging and that has been the primary reason in the inability to quantify the results large enough so as to deduce any relevant outcomes. COMPANY PROFILE NIKE INDUSTRIES LTD. A COMPANY PROFILE Nike India Ltd (BIL) is India‘s largest footwear company. Nike first established itself in India in 1931 and commenced manufacturing shoes in Batanagar in 1936. The company has its Headquarters in Kolkata and manufactures over 33 million pairs per year in five plants located in Batanagar (West Bengal), Faridabad (Haryana), Bangalore (Karnataka), Patna (Bihar), Hosur (Tamil Nadu). It secures its leather supply from two tanneries in Mokamehghat (Bihar) and Batanagar (West Bengal). It has a distribution network of over 1,500 retail stores and 27 wholesale depots provide excellent access to consumers and wholesale customers throughout India. As on December 31, 2006, the Canadian parent had a 51 per cent stake while institutional holding was about 13 per cent. RECENT DEVELOPMENTS Nike India has said that its Faridabad and Mokamehghat units are being taken over by Fashion Shoe Private Ltd and BDCL Enterprises Pvt Ltd, respectively. The company is also enabling the buy back provision in its Articles of association to enable buy back of shares. The assets and liabilities of both the units will be transferred to these companies and shares will be offered in the agreed ratio to the existing shareholders of Nike India Ltd on a record date, which will be fixed by the Calcutta High Court. While retail sales have increased both in value and volume, wholesale sales have declined due to restriction of supplies as a means to recover customers outstanding. General recession and sluggish market conditions in the industry also have had a direct impact on lower sales and profitability. Resistance of consumers to price rises in popular volume products as well as discounts to clear slow-moving stocks and under utilization of production capacity adversely affected the operational results. The lockout declared at the Peenya factory on October 1, 2008 due to serious industrial relation problems and non-compliance with the tripartite settlement has been withdrawn. The footwear manufactured in this factory, which was shifted to the companys other factories and associated manufacturers, will now be gradually produced within the factory. In Simonsons words, â€Å"The benefits and costs of fitting individual customer preference are more complex and less deterministic than has been assumed†. Thats because customer preferences are often ill-defined and susceptible to various influences, and in many cases, customers have poor insight into their preferences. In one of his recent papers, Simonson tackles the issue of one-to-one marketing and mass customization. Supporters of these marketing approaches have suggested that learning what customers want and giving them exactly what they want will create customer loyalty and an insurmountable barrier to competition. But Simonson has this to say: The fact that consumer preferences are often fuzzy, unstable, and manipulatable is unlikely to change. So, the effectiveness of methods to give customers exactly what they want has been grossly exaggerated. His take on the long-held assumption that individual marketing will supplant targeted marketing is â€Å"not so fast†. In studies, he has learned that even when customers have well-defined preferences and receive offers that fit those preferences; it is far from certain that the response to such offers will consistently be more favourable than those directed at larger market segments. Its all psychology. Consumers with well-defined preferences may be sceptical that a marketer could match expectations. Those who dont know what they want may not ever see the fit with what the seller wants them to buy. So, individualized offers depend on customers preferences how the offer was extended and on trust. Effective individual marketing requires not on ly an understanding of individual preferences and matching offers to those preferences, but also a thorough familiarity with the various factors that impact customers responses, Simonson writes. This is a tall order, one that some companies have been able to fill, at least to some extent. For example, Amazon keeps track of customers purchases and suggests other books they might like. Dell builds computers from mass-made parts to customers specifications. But Simonson argues some companies can take the concept too far, like the Custom Foot chain of shoe stores that took detailed measurements and specifications from each customer to design one-of-a-kind shoes. Custom Foot didnt take into account that some customers were put off by the individualized attention, Simonson says, and felt obligated to buy the shoes because the store went to so much trouble. They often didnt come back. So knowing only the customer preferences is not enough. It is required to understand other aspects of cust omer behaviour. Keeping this in mind, present study will find out and analyze consumer behaviour of Nike shoes with reference to ladies segment. FUTURE PLAN The management says that it is not averse to outsourcing if it worked out cheaper. It is also open to the idea of importing shoes mostly from China if it works out cheaper. Nike and Reebok India Company have announced an agreement to foray into retailing partnership for sale of Reebok and Rockport footwear in Nike outlets. The partnership entails retailing a range of sports shoes for walking, running, tennis and training for personal fitness and sports. An attractive valuation compared to its peers is the main trigger for the scrip. Besides, the companys aggressive focus on retailing and revamping of business (a division into shoes and apparels) is also helping sentiment for the scrip. Plans are afoot to start selling apparel in India made by the joint venture North Star. Theres talk that the company is planning on a voluntary retirement scheme (VRS) to cut costs. For the third quarter ended 30 September 2007, Nike India reduced its losses to Rs.5.68 crore on a 9.2% increase in net profit to Rs.154.27 crore. Despite reducing its losses for the quarter, Nike India has, over the last few quarters, been continuously recording weak performances as a result of an overall slowdown in the industry due to lower consumer spending. Increasing domestic competition, particularly from the unorganized sector, has also been eroding into the companys market share. The company is finding it difficult to maintain its market share in a highly price-sensitive Indian market, despite having strong brand recall. 97% of the companys revenues are from the domestic market while the remainder is from exports. Nike India is the biggest player in the Indian shoe market. Nike Indias major problems include its high cost of production and low emphasis on marketing. The company may be able to address the first problem through outsourcing products. Batas brand image has been restricted to that of a company that emphasizes on utilitarian products more than trendy ones. Customers feel the company is lacking in innovation. Hence, their preference has shifted to other local brands. Nike India has a large marketing network with over 1,600 showrooms, 35 wholesale depots and eight retail distribution centres across the country. Besides, there is a network of 500 exclusive wholesalers servicing 30,000 dealers all over the country. However, in spite of this and the license to sell other brands like Nike, Hush Puppies and Lotto, Nike has not been able to improve sales consistently. The recent rise i

Quen Elizabeth I :: essays research papers

Queen Elizabeth I King Henry VIII was married to Catherine of Aragon when the young girl Anne Boleyn caught his eye. Henry believed himself in love with the young Anne and was determined to end his marriage with the older Catherine. King Henry wanted an annulment from Catherine, yet to obtain one meant having the Pope’s approval. Catherine had a powerful connection to many such as the great emperor Charles V, the Pope would not offend such a man and denied King Henry his annulment to his Queen Catherine. King Henry discreetly engaged n an affair with the young Anne Boleyn.   Ã‚  Ã‚  Ã‚  Ã‚  King Henry and his advisors established their own church breaking away from th Catholic Church and formed the Church of England. King Henry now had full ecclesiastical power over England known as reformation. With king Henry’s new power over the church he would now obtain his anullument from Catherine of Aragon. 1   Ã‚  Ã‚  Ã‚  Ã‚  In Januaray of 1533 King Henry married his pregnant Anne, who was belived to be carrinying the male heir to the throne. â€Å"Both Henry and Anne believed with their whole heart that the child she was expecting was a boy, and had every reason to as the philosophers and astronomers assured the jubilant king   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Scruton 2  Ã‚  Ã‚  Ã‚  Ã‚   that this time he would have a son.† (Thomas, par. 4) To the disappointment of the King, Queen and her supporters Anne gave birth to a girl, Elizabeth Tudor. â€Å"Elizabeth's birth was one of the most exciting political events in 16th century European history; rarely had so much turmoil occurred on behalf of a mere infant.† (Englishhistory) 4 Elizabeth’s birth was greeted with little celebration, however three days later she had a grand Christening a Greenwich Palace. 'Henry, beside himself with disappointment, did not attend the christening.' 2   Ã‚  Ã‚  Ã‚  Ã‚  King Henry’s attitude towards his young wife changed aftr the birth of his Princess and he openly show his tiredness towards his Queen. His only heir was a young girl, and this was considered undesirable to have a woman ruler. France even had laws to prevent such an occurrence. Anne tried to have a son yet failed to do so miscarrying and then giving birth to a premature dead baby boy. Some have said that she lost her savior 1   Ã‚  Ã‚  Ã‚  Ã‚  As Anne had her second mishap Catherine of Aragon died leaving Henry wanted yet another wife in the hope of producing a male heir. Anne was charge with adultery, witchcraft, and incest in which the jury found her guilty and was sentenced to death by beheadment.

Moral Courage Essay

Moral courage is a concept means doing the right thing, it means listening to conscience that what does it saying. Standing on what believe. Moral courage has three major elements witch are principle, endurance and danger. it means moral courage and doing right things make us in the risk, we may face fear and danger for example with losing o job and security, reputation or etc. But falling in the risk is not matter because we follow our conscience and it is important because I believe that conscience is based on values and show us the way to be human. Moral courage is standing up for values such as honesty, fairness, compassion, respect and responsibility but just having these values are not enough we have to try to put them into practice and we have to commitment to moral principles as well, so in the practice we may face with danger and we have to confidence to endure hardship, suffer and sacrifice. In this sense we can see moral courage in action. According to Kennedy (1956) moral courage is â€Å"the Basis of All Human Morality.† he mentioned that Courageous men do as they do because they love themselves, they respect themselves and their reputation for integrity and their personal standard of their ethics all are more important than their popularity with others or desire to maintain their offices. For having these all values they have to fall in the risk as it done with senator George Norris, with Nelson Mandela and Malala Youssafzai, that all of them stood on what they believed and what they knew that is right. They struggled for higher purpose and having greater values such as human rights and for justice and they found these straggle as their duty to fulfill their obligation. So as consequence we saw that all of them faced with challenges and danger and they endured hardship situation but they could to have significant acheivement. for World War 1 that was started in 1914, US government declared that they would remain neutral but in reality it was not like this and US supported England by carrying guns through Armed Merchant ships and was against German so after German submarines sank three American Merchant Ships in 1917, president Wilson declared for entering into WW1 and asked for congressional approval. Senator Norris was opposing of US entre into World Ward 1 so he filibustered the Armed merchant Ship bill and he faced with very hardship situation and condemned by American press but he didn’t gave up and he believed on the rightness of his course, he was not care about holding his office he just listened to his conscience and tried to say truth to people. So finally he did and informed people about the reality that is behind of this policy he said that these ships used for carrying war supplier to England and country try to enter in the war because of financial benefits of a certain groups of people. Senator Norris did a moral courage action because he said the truth to the people he knew about the terrible result of involving in the WW1 and he believed that war brings no prosperity to great mass of people so his consciences made him to make judgment although his political career was under risk but he pursued justice. Regarding Nelson Mandela, I have to say that he struggled against apartheid and racial discrimination and inequality. Many movements and protests were raised with his leadership against Apartheid and he also joint to Afghan National Congress and tried to provide equality for the black people and give them their rights but he understood that these kind of nonviolent protests or movements do not work in the society that is commanded by group of people who doesn’t follow their conscience so he decided to involve in sabotage and planned for armed struggle. When he arrested by state, he and his fellows didn’t deny his involvement in sabotage and armed struggle he said the truth and he indicted state for discrimination, for inequality, for abuse of black people’s right and freedom. He said that state should feel guilty. Mandela wanted a light future for black people and the basic rights which were neglected by state. He wanted a society that all people can live together in a peace and harmony. In the court he spoke up with integrity and truth as a result he could bring prosperity for black people. He suffered and endured 27 years of his life in prison for his vision and when he was elected as a president, he focused on fostering racial reconciliation and forgiving his oppressors in Apartheid regime. Above all show his moral courage struggle and even after he came to power as president. Malala Youssafzai also was another example who stood on women right for education as it was banded by Talban regime. First she understood that it is her right to continue her education and wanted this right for other girls as well so she tried to speak up and stand on her right. She followed and listed to her conscience and believed that this is right. She had many speeches to explain and inform others that what is happening under Taliban regime and as a result she shot by Taliban and had very hardship situation but after recovery she didn’t give up and straggled for women’s right until she could influence on girl’s accessibility to education in Pakistan.

Tattoos from tribal to fashion Research Paper Example

Tattoos from tribal to fashion Research Paper Example Tattoos from tribal to fashion Paper Tattoos from tribal to fashion Paper Because ornate clothing was only allowed to be worn by royalty, the middle class adorned themselves with ornate body tattoos instead. It was in 1691 that tattooing remerged in Western Europe in civilized society. Sailor and explorer William Dampier brought to London the heavily tattooed Polynesian Prince Giolo, known as the Painted Prince. He was placed on exhibition and caused great amazement. This was a certain money maker for William Dampier, as there had been an absence of tattoos in the West for six centuries. However, it would be another one hundred years before tattooing would really make its mark on the West. In the late 1700s the famous explorer Captain Cook made several trips to the South Pacific. London society revelled in his stories and embraced both the art and artefacts he brought back to the West. On his return from his second trip, Cook brought back one artefact, which would yet again make a sensation in London, a heavily tattooed Polynesian male called Omani. Soon after, members of the higher society were demanding and getting smaller discreetly placed tattoos of their own. The great Omani was seen as a noble savage, and though his tour was clearly a more refined version , he was regarded a sideshow exhibit . Already the tattoo was starting to become a Fad or fashion accessories. In early America tattooing was still in the elitist stage and although we see the tattoo most often displayed by the native Americans, it is well known that tattooing was also practiced by royalty, with many of the elites of European moving to America in search of fortunes. It often amazes people when they hear that people such as, King George V, King Oscar of Sweden, Sir Winston Churchills mother, Grand Duke Alexis of Russia and even King Harold were tattooed. While this portion of society is small their influences have prevailed in establishing mainstream ideology. Tattoo, was at one time, a very expensive and unavailable form of art to mainstream society, which reinforced the attraction to those who regarded themselves amongst the elite. In 1891 the art form was once again transformed with the invention of the first electric tattooing machine by Samuel ORiley. His invention made tattooing readily available and reasonably priced for everyone, which meant that the average person could now get a tattoo. Because of this the elitist turned away from this art form and tattooing became a fashion accessory of the masses. This transformation from elitist art to common art, lead tattooing to be associated with the lower classes of society. The troubled people or those who travelled with the circus often displayed tattoos and were associated extravagant facial designs, full body suits and sometimes freakish patterns, which transformed the meaning of this art once again. By the turn of the 20th century the cultural view of tattooing had changed, it was now seen more as a sleazier art form for the poorer classes of society and gradually went underground. Few tattooists were accepted into street society and no longer where they regarded as artists. Once again, opinions changed about tattooing and gradually it became more acceptable, especially during the second world war when the tattoo became part of the signature of the military personal. The pledge to stay with your outfit couldnt be displayed better than a piece of art work that would never fade. This type of fraternity between sailors and other military personal grew in popularity. Today this type of pledge tattoo can be seen among college students who pledge loyalty to their fraternities, or street gang members showing their loyalty to the gang. Many pledge tattoos are common among many different types of crowds. However, the booming impact became apparent throughout the 1940s and 1950s when once again tattooing came back to mainstream society. Many men displayed them proudly, later telling their children about the wars they had fought and the friends they had lost, all based upon a single tattoo marking a dramatic time in their lives. Time marking types of tattoo are now common, if you ask someone today why they have a certain tattoo, you may hear a story of how that tattoo marked a certain time frame in their personal life. The most common tattoo displayed by military personal is that of lady luck, their unit, military division, and the American eagle . Tattoo shops were generally located near barracks and docks so they could tattoo the incoming military personal. The tattoo shops soon discovered these locations also brought them closure to the criminal element of society and soon many of the tattooed were criminals. After the second world war the tattoo was once again seen as the mark of the deviants within society. Rebellious boys and girls resorted to the tattoo, based on the notion that to have a tattoo was to outside mainstream society. This marked them in a way that displayed their ideology of not wanting to take part in mainstream social order. Soon the military personal that fought for his or her country, who previously displayed with pride their tattoos, began to cover them with shame. Tattooing once again fell from grace. The movement throughout society to regard tattoo as something deviant, and/or savage, was mainly because of mainstream ideology. The culture surrounding the art form had never felt that tattoos were a deviant practice, even though many tattooists often spoke of physically fighting with customers. However the art world did go through transformations and the people related to the art were soon associated with deviants. The best known groups of the time being bikers, who received tattoos to pledge their fraternities within their particular group. Most often displaying their colours or slogans of the group, these bikers fought amongst themselves and caused mayhem where ever they went, often ending up jail, once again giving the impression that tattooing followed the deviant. Through the transformation from elitist to freak, and now to deviant/savage, the art of tattooing signified who not to be associated with. Such association with the tattoo, would once again alienate the wearer from society. As if the name of tattoo wasnt already mud in society, in 1961 there was an out break of hepatitis and tattooing was sent reeling on its heels. Though most tattoo shops had sterilization machines, few actually used them. Newspapers reported stories of blood poisoning, hepatitis and other diseases. The general population held tattoo parlours in disrepute, and even todays tattoo parlours are still suffering the consequences of the past reputation. A health code violation went into effect therefore leading to many tattoo parlours shutting down. The hippies of the 60s created many new aspects of how tattooing was viewed and valued by the mainstream society. However, towards the end of the 1960s attitudes towards tattooing changed, much of the credit goes to Lyle Tuttle. He was a charming, interesting man who knew how to use the media to own advantage. His clientele included celebrities and in particular beautiful women and was approached by magazines and television seeking out information about this ancient art form. The transformation of the art had never been so swift. The growth of acceptance has grown more over the last 10 years than any other time in history. We have seen this by the advertisers use of tattoos, to the MTV crowd of the 80s, treading their way into the business offices of the world. All classes of people seek the best tattoo artists. This rise in popularity has placed tattooists in the category of fine artists. The tattooist has garnered a respect not seen for over 100 years. Today the artwork varies between the older designs, to work done by loved ones, to even abstract pieces. The artwork has been shown in galleries around the world and the prices for them have skyrocketed. Many people today have even committed to neck and arm tattoo, although social acceptance hasnt transformed to this extent, it is believed that it soon will. If you take a look inside of your local tattoo studio you will see the difference of what it was yesterday, and what is today. Many of the transformations of the art of tattoo have been based around social values, social change and those in power defining mainstream values. This has led tattoo down many roads and we will just have to wait to see where the next bend will be. From my findings I have been able to come to the conclusion that tattoos have indeed moved from being a tribal art form too a more socially accepted admired fashionable art form. This has happened in a totally natural form of evolution. Through the many centuries of tattoo history, it has been the change into a multi cultural world along with a change with our general cultural views that has helped change the art form. As our ancestors began to accept the art form they also changed its meanings. Although sometimes still showing the station in life of the wearer, the tattoo was very much just another fashion. This was the distinction up to the 1890s but when tattoos became readily available this saw the biggest change occur, now everyone could get a tattoo, it wasnt about station in life anymore but fashion, this is still the case today people of all walks of life from dustbin men to doctors, men and women alike get tattoos, now making it an accepted art form in its own right. Art that can be found displayed in galleries, museums and magazines. Although I feel that the tattoo has lost its original meanings, I do acknowledge the fact that in some cases the tattoo could be viewed still as tribal, what I mean by this is there are still groups in the world such as the Hells Angles and other gangs who have tattoos of a tribal nature and in fact you could argue that everyone that has a tattoo is a member of the tattoo tribe. Bibliography Steven G. Gilbert. Tattoo History Source Book Amy Krakow. Total Tattoo Book Clinton R. Sanders. Customizing the Body: The Art and Culture of Tattooing Thanks to.

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We know very little of the first several hundred years of the Anglo-Saxon, or "English", era, primarily because the invaders were an illiterate people. In this paper I will discuss their warband history and why their lives were full of battles and great stories. Our earliest records of them are little more than highly inventive lists of rulers. We know that they established separate kingdoms, the Saxons settling in the south and west, the Angles in the east and north, and the Jutes on the Isle of Wight and the mainland opposite. They probably thought of themselves as separate peoples, but they shared a common language and similar customs. Today we know that the Anglo-Saxons set the foundations on which the English nation developed. In spite of continual internal warfare, they built upon those foundations and developed a high degree of civilization. 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In Beowulf, Burton Raffel portrays many aspects of Anglo-Saxon lifestyle, especially the importance of weaponry, women's r... Free Essays on Midevil Free Essays on Midevil We know very little of the first several hundred years of the Anglo-Saxon, or "English", era, primarily because the invaders were an illiterate people. In this paper I will discuss their warband history and why their lives were full of battles and great stories. Our earliest records of them are little more than highly inventive lists of rulers. We know that they established separate kingdoms, the Saxons settling in the south and west, the Angles in the east and north, and the Jutes on the Isle of Wight and the mainland opposite. They probably thought of themselves as separate peoples, but they shared a common language and similar customs. Today we know that the Anglo-Saxons set the foundations on which the English nation developed. In spite of continual internal warfare, they built upon those foundations and developed a high degree of civilization. When the Anglo-Saxons arrived in Britain in the 5th and 6th centuries, they found that most of the towns built by the Romans had fallen into ruins. The early Anglo-Saxons lived in small settlements consisting of just two or three families and a few buildings. Later, settlements grew into villages and small towns. Anglo-Saxon culture is not much different from society today. Thanes were punished for being disloyal, just as there are consequences for breaking laws. They also had religion in their lives, which is even more apparent today. Their focus in life was to gain fame from their bravery, just as every young child today wants to be famous. The Anglo-Saxons laid foundations that have been built upon over time and are now edifices. An Anglo-Saxons life usually based itself around a ruler and their religion. 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Violent Video Games Essay Example for Free

Violent Video Games Essay Video games are becoming one of the favorite’s children all over the world. Every child could like to behave or act like an artist or actor whose acts are violent. The behavioral patterns of children have changed to violence and wherever they do something or any activity, they do it with a lot of violence, imitating what they saw on the video games. The world is breeding a generation of children who are violent which therefore means that the world in a few tears will be full of a generation of violent people. The minds of these children have also been changed and affected as the continued feeding into their minds with violent video games has made them to be different human beings all together. The sales of video games have grown drastically to a level which is alarming. The impact of excessive watching of the video games is clearly seen as to the way children are behaving and how they have been addicted to watching them. The hypothesis for this discussion could be â€Å"that the continued watching of violent games by the children has caused psychological problems in children and this has resulted to changes in their behavioral patterns. † Allowing the children the watch violent video games is infact doing injustice to them because it is one way of destroying them morally, socially and psychologically. An immediate action has to be taken and that a remedy must be found to protect these children from getting too much exposed to watching violent video games. For the children to grow up and develop into responsible adults in future, parents have the responsibility to find out and know what their children are watching and then take the necessary action. No parent could wish his/her child to be become violent or in any way that is against the good morals. The thesis should be supported because it is meant to protect the children from engaging themselves in watching violent video games that ultimately will influence them to change their morals and imitate bad ones. A research conducted by Anderson, C. A. , Bushman, B. J. (2001) on the Effects of Violent Games on Aggressive Behavior, Aggressive Cognition, Aggressive Affect, Physiological Arousal, and Prosocial Behavior concluded that the more children ere exposed to watching violent video games, the more there are likely to be affected psychologically . This thesis will help the parents and the guardians to be alert to check on what their children are watching and if they notice a strange behavior by their children, then they should be in a position to find out why and take the necessary action. In their book Dill, K. E. , Dill, J. C. (1998). Video Game Violence: A Review of the Empirical Literature. Aggression and Violent Behavior, they argue that parents have a major responsibility of knowing what their children are doing and watching. Failure to do so will be followed by worst consequences that will be their own making. The hypothesis will also give a background for further research on violent video games and their impact on the psychological development of the children. According to the Journal of Personality and Social Psychology on Video Games and Aggressive Thoughts, Feelings, and Behavior in the Laboratory and Life by Anderson, C. A. , Dill, K. E. (2000) they argue and urge that more research should be conducted in future to find out the psychological impacts on the children and more related issues should be brought in as the parents are the contributing factors to this issue because they also watch the violent video games with their children. There are those whom may not agree with the hypothesis may be because they have not been able to gather enough evidence or may be they feel and think that children are too young to be psychologically affected by watching violent video games. Children mostly like watching violent videos which shows acts of violence that they later practice. Parents have not been keen to check on what content their children are watching, but they are the first ones to complain about the behavioral changes of their children which are deviant, rude and violent. Over the past few years, several studies (Creasey, G. L. , Myers, B. J. 1986) have been carried on the psychological effects of violent video games on children. The majority of this research looked at the associations between video game use and the aggressive behavior and also on the effects of video games on school performance. Even though the video games are designed for entertaining, challenging and educational, most of them include the violent content. Recent research on video games indicates that as many as 89% of the games contain violent content and therefore, among the games that are purchased and played by the children contains violence. Playing violent video games increases the aggressive behaviors of children, increases their aggressive cognitions, their aggressive emotions, their physiological arousal and decreases their prosocial behaviors. These effects have psychologically affected the children and completely changed their behavioral patterns. Parents do not often put limits on how much time the children are allowed to play video games and how often the same parents checked on the contents of the video games. Even a few of them check the video content and found it to be violent, on a few occasions could deny their children from watching them. (American Academy of Pediatrics, American Psychological Association, 2000) Children have perfected the best ways to convince their parents to buy for them the video games they could like to watch. They even convince their parents that the video games they are about to watch are not violent, to which their parents just accepts without any further investigation. The parents have been victims of violence meted against them by their own children who have become violent through watching violent video games. Children spend most of their time, especially during holidays to watch video games at the expense of their educational studies. The contents of the video games being played could certainly affect the relationship between the amount of their play time and their school performance. Children who use computers to play violent or non-violent video games perform more poorly in school, whereas those who use computers in performing school work performed better. This is clear indicator that excessive or continued watching of violent video games intoxicates the mind and changes the reasoning and concentration of children on educational maters (Dill, K. E. , Dill, J. C. 1998). Teachers in various schools are raising concern on the changed behavior patterns of the children. They are saying that the children have become rude, brutal and bullies amongst the other children and to the teachers. The children feel superior and muscular enough to respond to any fights. The boys are the majority victims than the girls, though girls are also interested in watching violent video games but not as boys. Boys quite often harass girls using the techniques they have watched, liked and imitated. They feel that they are mature enough and can behave exactly like what they watched on the video games. This makes them to forget that they are still young children whose minds have been tainted with violent materials (Van Schie, E. G. M. , Wiegman, O. 1997). Conclusion Children should not be allowed to watch violent video games when they are still young. This greatly affects their psychological development, changing their behavioral patterns. It is painful for parents and guardians when the children they are supposed to take care of become rude, violent, deviant and act as if they are criminals by dressing, way of speaking. It is their responsibility to make sure that whatever material their children watch has the right material content and teaches good morals. If the children will experience psychological problems through watching violent video games, even their academic performance will go down. The acts of violence copied by the children will be of negative impact to them, hence we will in future have a society which will be violent. Something must be done through concerted efforts to rectify the situation before it is too late. As children begin to see the world in aggressive terms and therefore begin to act aggressively, their personality changes to become more aggressive and hostile. These changes will result in increased opportunities for aggressive behavior, because of both changes in the individual’s personality and the changes in the situations the individual (child) is likely to get involved in as others react to the individual. This is all brought about by watching violent video games. Recommendations Several recommendations can be of great help and these include; the parents should play the video games with the children. From this they will be able to know what their children are exposed to watch and how they will react to different features in the game, parents should know their children, in that if a child becomes aggressive after watching violent video games, they should stop buying such games regardless the child’s age, parents should talk with the children if they sense that their children are disturbed after watching a violent video game. This could be an opportunity for the parent and the children to discuss more deeply on the video games, the parents should set limits for watching the video games. Infact they should censor the video games before the children watch them and the video game makers should be informed that the games they are making and selling for children to watch are more violent and bringing more harm to the children and so should make games that are children friendly. The teachers at school should also assist the parents in counseling the children who they discover that they have been victims of watching violent video games. If this has affected their class work, they should inform their parents so that they can look for a way forward together to help these children to return to normality. References American Academy of Pediatrics, American Psychological Association, American Academy of Child Adolescent Psychiatry, American Medical Association (2000). Joint Statement on the Impact of Entertainment Violence on Children Anderson, C. A. , Dill, K. E. (2000). Video Games and Aggressive Thoughts, Feelings, and Behavior in the Laboratory and Life. Journal of Personality and Social Psychology Anderson, C. A. , Bushman, B. J. (2001). Effects of Violent Games on Aggressive Behavior, Aggressive Cognition, Aggressive Affect, Physiological Arousal, and Prosocial Behavior: A meta-analytic Review of the Scientific Literature. Psychological Science. Creasey, G. L. , Myers, B. J. (1986). Video Games and Children: Effects on Leisure Activities, Schoolwork, and Peer Involvement. Merrill–Palmer Quarterly, 32 Dill, K. E. , Dill, J. C. (1998). Video Game Violence: A Review of the Empirical Literature. Aggression and Violent Behavior Lynch, P. J. (1999). Hostility, Type A Behavior, and Stress Hormones at Rest and After Playing Violent Video Games in Teenagers. Psychosomatic Medicine Van Schie, E. G. M. , Wiegman, O. (1997). Children and VideoGames: Leisure Activities, Aggression, Social Integration, and School Performance. Journal of Applied Social Psychology.